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Touch-1 variant is the contact's assigned variant. Replies count any inbound message, whichever touch produced it. Rates are over touch-1 sends.
Live openers first; retired ones stay below, because their numbers are why the live set looks like this.
Measured on the second text itself: only replies that arrived AFTER it went out count. S = the offer again, W = the walk-away. Rates are over delivered.
Where each opener's contacts ended up. Reply rate says who answered; this says who was worth answering.
Hour of day in the contact's own timezone, not ours. Reply rate is over touch-1 sends made in that hour.
When people answer, in their timezone. A different question from when to send, and usually a different answer — this one says when Kris should be near his phone.
Days between the permit's issue date and today. Won = Interested, Appointment Set or Call Back. Openers are spread evenly across these buckets, so a difference here is the age, not the copy.
“Dialled” means the number was opened in a phone dialler before the outcome was saved. A phone never reports back, so treat it as evidence a call was placed rather than proof — and an outcome saved without it as a reason to ask.
Enrolls queued contacts that have a text number, an active number for their state, no reply and no opt-out. Freshest permits first.
The sequence only sends approved templates. Editing a template removes its approval.
Create users and reset passwords with the ops scripts; passwords are never shown here.